It is November 1st. The holiday season is now in full swing. Are you ready?
I have put together a simple list of questions to ask yourself regarding your Business' social media activities during the holidays.
1. Do you know EXACTLY who you are targeting?
FACT: If your plan for marketing during this Holiday season is to cast a wide net and hope for the best...think again! Research has proven that the wide net strategy DOES NOT WORK! Focus in on your ideal customer, market to them, make them feel like you are speaking directly to them, and they will respond.
2. Do you know what your Ideal Customer WANTS? Do you know WHY they want it?
FACT: Customers do not buy products. Customers buy solutions. You need to address the problem the customer faces, show why your product or service is the answer, and let them know how to get it. I know I am oversimplifying a bit, but you get my point. Your social media marketing is NOT about what you sell, it is about the need you fill.
3. What Imagery and Copy (graphics, photos, language, font style, etc) appeals to your ideal customer the most?
FACT: Just because it is winter, doesn't mean you need to break out the snow scenes. Some customers will love a good 'flip flops in December' joke. Some will want flowery, scripty quotes. Some will love a video of your employees singing carols in ugly sweaters. Be sure to speak to your audience in the way they respond to. Your message (and profits) will benefit from a little extra thought being put in!
4. How are you planning to target your current customers?
FACT: Repeat Customers are the key to your business! If you sell a product, create a special advertising push to those who have already proven that they like your stuff. If you sell a service, cater to those who love what you do and want to experience it again. If you are in a business that isn't 'repeat' friendly, remind your customers why they like you and offer a benefit for referring you. To ignore your warm market is to invite everyone but your best friend to your party. Don't do it!
So, there you have it. A few things to think about before putting anything online to promote your holiday specials. If you would like help brainstorming these questions and working on strategy, set up a consultation with me. I would love to help make the 4th Quarter of 2016 your most profitable!
Contact me on any of these platforms.